Insights
Practical thinking for better websites and digital growth.
Strategy, web development, e-commerce, SEO and marketing insights for businesses that want their digital presence to perform better.
How to choose a website development company for your business
Most selection processes compare portfolios and prices. Those are the two things that tell you least about how the project will actually go.
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10 signs your business website needs a redesign
No single item here justifies rebuilding a site. Several of them together usually do — and the pattern matters more than any one symptom.
Website migration SEO checklist: how to move a site without losing search visibility
A redesign changes what people see. A migration changes what search engines have already indexed. Treating the second as a side effect of the first is how sites lose traffic on launch day.
E-commerce product pages that convert: what every product page should include
Most product pages are built to display a product. The ones that sell are built to remove doubt, which is a different job.
Technical SEO foundations every new website should have before launch
Most of these take an afternoon during the build and a painful fortnight afterwards. The order matters more than the effort.
Why your Google Ads landing page matters as much as the campaign
Campaign optimisation has a ceiling, and it is set by the page the click arrives on. Most accounts hit that ceiling and keep optimising anyway.
Website management after launch: what should be improved every month?
A site attended to every month diverges enormously, over a year, from one that was launched and left. Here is what the month actually contains.
Multilingual websites: UX and SEO best practices for international businesses
Most multilingual sites are an English site with translations attached. The tell is always the same, and so is the cost.
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