Wclocks
A premium online store selling wall clocks, watches and watch-care accessories to customers across many countries.
View projectE-commerce Development
Online stores designed around how customers actually buy.
From product discovery to checkout, we design and develop e-commerce experiences built to reduce friction, strengthen trust and help turn traffic into sales.
- E-commerce UX
- Product pages
- Mobile commerce
- Checkout
- Integrations
E-commerce is a customer journey, not a product catalogue.
A catalogue lists what exists. A store helps someone decide. The difference shows up in navigation, filtering, product information, trust signals and how few steps stand between wanting the thing and owning it.
Where stores lose the sale.
Every stage below is a place customers drop out. Most store projects obsess over the first and neglect the last two, which is the wrong way round.
Find
Navigation, collections, search and filters. If the customer cannot narrow down, they leave.
Decide
Photography, product information, sizing, delivery, returns. Doubt is the thing that kills the sale.
Shop on mobile
Thumb-reachable controls, fast images, a cart that survives interruption.
Cart
Clear totals, visible shipping, easy edits — no unpleasant surprises at the last step.
Check out
Fewest fields possible, trusted payment methods, and no forced account creation.
What we do.
Store strategy through post-launch optimisation.
Strategy & structure
- E-commerce strategy
- Product architecture
- Collections and categories
- Search and filtering
- Information architecture
Design
- Store UX/UI
- Product page UX
- Mobile commerce design
- Cart UX
- Trust and reassurance design
Build & integrate
- Store development
- Checkout optimisation
- Payment integrations
- Shipping integrations
- Analytics and e-commerce tracking
Change & growth
- Store redesign
- Platform migration
- Conversion optimisation
- Multilingual stores
We work on the platform you are on, or help you choose one.
We do not list platform badges we have not earned. Tell us what you run today, or what you are considering, and we will tell you honestly whether it is a good fit for what you are trying to do, and whether we are the right team for it.
How an e-commerce project runs.
01
Product & business discovery
Catalogue, margins, customers, fulfilment, and what is currently getting in the way of sales.
02
Information architecture
How the catalogue is organised, how collections relate, and how someone narrows a hundred products to one.
03
UX
Browse, product, cart and checkout flows, designed as one continuous path rather than four separate screens.
04
Visual design
A store that looks like the brand and makes the product the hero. Mobile designed first, not last.
05
Development
Build, templates, catalogue structure, performance work and the content model your team will maintain.
06
Integrations
Payments, shipping, analytics, and whatever else the operation genuinely runs on.
07
Testing
Real purchase testing across devices and payment methods, plus tracking verification before launch.
08
Launch
Go-live, redirects where a previous store existed, and monitoring through the first trading days.
09
Optimisation
What the data shows after launch becomes the next round of changes, usually in checkout and product pages first.
Questions we get asked.
Can you redesign an existing store?
Yes. We can redesign in place or rebuild, depending on what the current store can carry. Either way the catalogue, URLs and existing search equity get protected. See Redesign & Migration.
Can you migrate an online store to a different platform?
Yes. Store migration involves the catalogue, customer data, order history, URLs and redirects. We plan it as its own workstream with an inventory and a mapping before anything moves.
Do you optimise checkout?
Yes, and it is usually where the fastest gains are. Field count, guest checkout, payment method choice, shipping visibility and error handling all measurably affect completion.
Can you integrate payments?
Yes. Which providers are available depends on your platform and market, and we will confirm what is genuinely supported for your setup before committing to it.
Can you build multilingual stores?
Yes, including right-to-left. Multilingual commerce also touches currency, tax display and shipping rules, so we scope those explicitly rather than treating it as a translation job.
Do you provide marketing after launch?
Yes. See Digital Marketing. Because we built the store, campaign traffic lands on pages we can actually change when the data says to.
Can you manage the store after launch?
Yes. See Website Management, which covers ongoing development, content, performance and conversion work.
Related services
Digital growth rarely happens in one channel.
Build a store people want to buy from.
Tell us what you sell and where the sales are currently getting stuck.